Safeguarding Adults Board Communications
#JustDont campaign launched ahead of the FIFA World Cup to challenge everyday harassment of women and girls
The Office of the Police and Crime Commissioner (OPCC) for Humberside has launched the #JustDont campaign ahead of the start of FIFA Men’s World Cup. Working with the Humber Violence Prevention Partnership, the campaign aims to challenge everyday harassment and harmful behaviour faced by women and girls.
Ahead of the start of the World Cup on June 11, campaign materials have been distributed to venues across Hull, East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire.
A World Cup summer is a time for more gatherings, heightened emotions and increased alcohol consumption. #JustDont seeks to make the prevention of all abuse the role of everyone so that the festival of football can be enjoyed together.
#JustDont has been designed in collaboration with young men aged 15 to 22 to empower their peers to step up and challenge friends to change the culture, with simple and practical ways to intervene in a safe manner.
At least 86 per cent of young women in the UK have experienced sexual harassment in public spaces. Extensive research revealed that many young men can recognise inappropriate behaviour but often lack confidence to challenge it.
The campaign offers simple advice with the aim of providing that confidence to not only act in the moment but also seek to change the culture in the long term.
The campaign features a collection of materials to raise awareness and drive participation both online and offline.
Partners are encouraged to share the materials across their organisation and social media sites. You can access the materials on the resource hub here – Just Don’t – Resource Hub | Humber Violence Prevention Partnership
Please disseminate across your organisation
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